Design Stories was conceived in a humid afternoon in Montreal at the end of August 2009.
I wanted to experiment with social media, and at the time the Ning platform seemed to me the only way to deploying it without involving my other colleagues.
Three days later when I got back in Athens, I saw that 12 people had already registered (11 were blackmailed from me). Still, there was someone that none of the rest of us knew. That counted for the 50% of my decision to go forth and spend the time and money required to make the site grow