What is 3QUARTERS?
3QUARTERS is an upcycling fashion bags brand founded in 2015 in Athens. Committed to the design philosophy of sustainability, we work intentionally on small scale production, trying to raise awareness on slow, ethical, socially and environmentally conscious fashion.
We upcycle leftover and used awning fabrics and venetian blinds straps into minimalist, functional and beautiful bags. We take Athens, the complex metropolis, as our inspiration and mirror its spartan urban landscape.
Respecting the character and limitations of our fabrics, we have designed a series of bags that are utilitarian, stylish and reliable. Living in a big city, we complement the contemporary urban lifestyle with a topical taste.
Each bag is designed and manufactured separately, the colour and material combinations carefully selected and then everything made and assembled by hand. It takes time and effort, a good eye and many hours of head scratching but is worth the effort. We never make the same bag twice. Working with limited resources and relying on what is available at the time, it’s inevitable. And we see each one of our bags as something of ourselves; there’s been many an occasion that we felt sad in letting one go.
There are four basic ideas behind 3QUARTERS and all our products:
We work with our hands and loving it. We take pride in making things slowly, purposefully and with care. We believe in small scale production, in creating something personal that connects with people; and trying new things is such a rewarding challenge.
We upcycle leftover and used awning fabrics from the ubiquitous Athenian balconies. We are sensitive about the environment, aware of fashion industry’s impact on it and
the endless cycle of quick consumption and discarding of products. We aspire to a zero waste fashion.
We take inspiration from Athens, its people and landscape. We believe in utilizing years of experience, relying, engaging, interacting and supporting our community by sourcing all our materials from our neighborhood, in the city centre.
We design and handcraft all our products one by one. Handpicking the brightest colours and most eye catching patterns, our options are limited and working with what is available is an extra challenge. The materials, colour combinations and details are all individually considered each time. We never make a bag twice.
We are John and Gary, a photographer and web developer based in London and an architect and fashion guru based in Rotterdam.
A brother and sister duet with a common love for bicycles, dogs and cats. And bags. And handy work, traveling and the environment. Coming from different fields we bring new ideas to the workshop and it’s a thrilling experience.